Ewing Energies Gas Coming Up. Dirt Cheap Too

How long would you wait in line to get cheap gas if you knew in advance where it was going to be sold? And what if it was Ewing Energies Gas? To celebrate the third season of Dallas, TNT has teamed up with advertising agency Grey NY to open a REAL Ewing Energies gas station and, just like the backstabbing Ewings do on the show, they will undercut local prices.

But the bad news is, even if you live near where this one time event will be held, the location is being kept top secret until February 24th, the premiere date of the third season of Dallas.

“When you think about Dallas, you think about the Ewings, a family who is arguably the most powerful family in fiction,” says Grey NY executive creative director Lisa Topol. “And we thought, what better way to demonstrate that power than to literally blur the lines of fiction and have them break through into the real world? All in all, bringing Ewing Energies to life and making it a real-world player at the pump felt like the right move.”

In addition to low prices, the Ewing Energies gas station will have radio promotions, billboards, wrapped oil tankers, and special video messages from that handsome devil, Ewing bad boy, John Ross (Josh Henderson). Consolation: It’s not all bad news for those who won’t be able to get near the flagship station: TNT will be running a sweepstakes on its Dallas Facebook page. Fans will have the chance to win a custom Black Gold Card with a $50 balance.